Annabel Karmel MBE

World-leading children’s cookery Author Annabel Karmel MBE

With a career spanning more than 25 years, bestselling international author, No.1 food expert and global parenting influencer, Annabel Karmel MBE has pioneered the way families all over the world feed their babies and children.

Since launching with her revolutionary cookbook for babies in 1991 – a feeding ‘bible’ which has become the 2nd best-selling non-fiction hardback of all time – Annabel has become a powerhouse within the food industry with 6 million books sold globally, menus in the world’s largest hotels and leisure resorts, bestselling apps and a vast global digital following with 2 million annual web users and over 800,000+ social followers.

A powerful platform within the parenting and food space, household brands (Warburtons, Gousto, Ecover, British Lion eggs, to name but a few) work with Annabel to leverage her incredible audience of parents (primarily mums with young families).  She does this in an influencer / ambassador capacity on social, and also via her website.  For example,  attracts 300K monthly unique users and her email programme is deployed to over 250K UK members.

Award-winning baby and children’s retail food ranges also form a major part of Annabel’s food empire, with ambient, chilled and frozen meals spanning supermarkets in the UK, Australia, Holland, UAE, Hong Kong and China.

In 2018, Annabel launched her Real Food Kids Will Love cookbook with Macmillan, and she is currently writing her next big weaning title, due out January 2020.

From kitchen table to global stage, Annabel uses her revolutionary food expertise and experience to campaign for better food standards. In 2006, Annabel received an MBE in the Queen’s Birthday Honours for her outstanding work in the field of child nutrition, and she is also well recognised as a leading female entrepreneur and ‘mumpreneur’, with a particular interest in supporting parent-run businesses.

Annabel will be available for TV, press and endorsement opportunities. Please contact, Claire Powell – / Marie-Claire Giddings – or call: 01403 865232.